Telling your story to drive impact in healthcare delivery
A communication course using storytelling for capacity building amongst researchers, social innovators and social innovation stakeholders
WELCOME TO A COURSE WHERE YOU WILL LEARN HOW TO:
Tell your story to drive impact in healthcare delivery.
Whether it be supporting the implementation of malaria treatment kits designed for remote, at-risk populations, or scaling up a digital technology for detecting TB cases, health researchers and social innovators are working to improve health programmes and services across the globe. But great ideas don’t lead to immediate change. As a researcher or social innovator, you need to step out of your workspace and get your work out there. For your ideas to gain the momentum they need to advance a national public health agenda, generate funding, or spark a new technology rollout, you need to be able to communicate their impact, efficacy and relevance.
Learning outcomes
AT THE END OF THIS COURSE, YOU WILL BE ABLE TO:
- Understand the core principles of engaging storytelling
- Illustrate strategy’s role in effective storytelling
- Examine how effective content is planned and created
- Appraise [evaluate and recommend] engagement techniques
- Evaluate a storytelling campaign and propose improvements
Learning material will be presented in four formats
It will include pre-recorded video sessions, infographics and flow charts, written guides, workbooks for assignment tasks, group worksheets to be used during breakout sessions, and quizzes.